In 1991, Bayne Stevenson, a local developer, introduced Marc Milowsky and Eric Roberts with a proposal to take over a restaurant in West Lebanon, NH. It was located in the Powerhouse Mall and had been through three owners who were unsuccessful in their efforts at that location. The last owner built a brick oven in the restaurant, which was never used. The Milowsky's and Eric Roberts took over the restaurant. They combined their talents with a designer named Spiros Zakas. It was Spiros who named the restaurant Lui Lui, which means "He He" in Italian.

As a team, they departed from the typical style of Italian restaurants. Instead, they designed a concept in which people could not only eat great Italian food, but also have fun doing it! The restaurant is loaded with whimsical Italian decor including Italian movie posters, a giant fork with spaghetti lights, chandeliers with tomato can shades, humorous artwork and statues, and a brick oven designed to look like a giant tomato. Lui Lui Restaurants specialize in serving many varieties of brick oven pizza and pasta, large salads and antipastos, fresh baked rolls served with our famous "dippin' oil", and homemade desserts.

In 1996, Milowsky and Roberts teamed up for another Lui Lui in Nashua, New Hampshire. It is located in the heart of the busy shopping district on the Daniel Webster Highway. Morris Nathanson designed Lui Lui of Nashua.

In November, 2011 Roberts purchased both locations from the Milowskys and Lui Lui continues to be a mainstay in the casual dining scene in both W.Lebanon and Nashua, NH.